As a species humans always want to stay connected, that's why we gradually invented and developed our communications systems. From good old mail and post to talking to people on the phone and now computers. Ways to maintain our connectivity with each other is endless, but when it comes to business there might just be one more in the pipeline - chatbots.
For consumers it is another channel to gain information, a possibly easier and faster way to go through a transaction process.
We've seen Bing trial using chatbots directly in organic and paid search results in the Seattle area. Possibilities are endless, from booking a service such as a test drive, engaging with customer service and even placing orders.
But what does it mean for us marketers? The need to understand how to implement another channel into our business model.
Take a look at the full article on Entrepreneur to see how businesses can stay on top of the chatbot revolution.
In business, connectedness is everything. It is the basis for how sales are made, customers are satisfied, and how brands develop. In 2017, chatbots are poised to be the next big platform that connects people to businesses. A recent survey conducted by Oracle found that 80 percent of senior marketing and sales professionals expect to be using chatbots for customer interactions by 2020.