Are you keeping on top of your web content?
You wrote some great copy, that copy went on your website and has probably remained untouched ever since. Unfortunately old content is dying content BUT there are ways in which you can keep your old content alive as laid out in this article from Stoney G deGeyter.
So how do we do that?
As Stoney points out there are cases where the content can maintain its value for years and this won't need changing all too often. This is your evergreen content and the more evergreen content you have on your site the less of a need there is to create brand new content (wow that's a lot of content in one sentence). It can be tricky to produce this type of content within the digital industry but if you can, then go for it.
Ensure your content is optimised (this is where we can help, just saying...) this way it will extend the life of the content as it continues to pop up in the rankings as long as it is still actively searched.
Link your content! Internal links are a great SEO booster too, so if you're writing a new piece of content which relates to an old piece - link it.
Refresh your content that is still relevant but somewhat outdated. It might not be evergreen content but by ensuring you're keeping it up to date it will have a much longer lifespan.
Check out the original article via Search Engine Journal for more top tips!
A website that isn’t adapting is a website that’s dying. The internet changes so fast that the moment you stop improving your website is the same moment that you start losing momentum and falling behind the competition. If your site isn’t actively adapting to the changing nature of the web, it’s stagnating and growing outdated, stale, and – yes – even boring. And the content on your website is no different.