What with Instagram in the doghouse with many at the moment due to algorithm changes and low engagement, you might want to turn some of your efforts to Twitter. If you're using this platform to promote your brand then make sure you're getting the most out of it! It's a fantastic platform to use for brand boosting and communication with your customer base.
This particular posts highlights some optimisation tips to consider for your account so your content gets seen!
Ensure you have the basics down, your bio should include relevant keywords and if possible hashtags too. It should be compelling and inviting to users. Also bear this in mind when choosing a profile image. This image is one of the first things a user will see so it needs to be recognisable and represent your brand. Think about colours, image size and how it looks when cropped into the Twitter circle.
Check out the original article for 22 great optimisation tactics!
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Obsessing over how to get the most out of Twitter, even if you aren’t Guy Kawasaki or Taco Bell? Good news! There are little yet momentous ways to make your brand a shining star on Twitter without breaking the bank.