You open up your phone, which do you head to first? Instagram or Snapchat? Do the dog ears on the Insta do more for your selfie than Snapchat? Since the arrival of the Instagram story and the follow up filters the two channels have been battling it out to retain and increase their users but also to attract brands. Brands = ££$$ after all.
Social media advertising has exploded in in the past couple of years so it's only natural that Instagram and Snapchat will try and plug into this. But who does it better? Who is catering for the brands and building the best platform to offer advertising to users?
According to Econsultancy, and we must also agree, Instagram is winning the fight. The ad platform is more robust and user friendly, added that the channel is now owned by Facebook it means advertising is even simpler to manage.
For now it's team Instagram, but who knows what Snapchat may have up their sleeve...
Instagram or Snapchat? For brands deciding which service to invest more heavily in, Instagram increasingly seems to be the winner. Here are some of the biggest reasons why. Facebook owns Instagram and wants to destroy Snapchat Instagram is owned by Facebook, which purchased it for $1bn in 2011 in what already looks like one of the best internet acquisitions ever. With annual revenue of over $27bn, a market cap exceeding $475bn and over 17,000 employees, Facebook has considerable resources it can and is using to thwart competitors. Snapchat is arguably the competitor Facebook has demonstrated the most interest in defeating and in the past year and a half the company has been focused on making that happen. But while Facebook's desire to destroy Snapchat is obviously important, that's just the beginning of the story.