It's all change for Google AdWords as the platforms sees a brand new interface, and about time too!
The new UI will consist of several new exclusive features. You may have spotted a few of these which are already in use including promotion extensions, household income targeting in search and an audiences page.
Soon you will see even more new features including a landing page performance, custom in-market audiences, Google attribution and store sales measurement uploads.
Click through to the original article to find out about each of the new features.
Even though the New AdWords Experience (AKA the new user interface) doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can be hard to identify without some hunting, so we’ve gathered them here in one place. The new interface has been steadily rolling out to more advertisers over the past year, and Google says it will be available to everyone by year-end. Those with access can still navigate back and forth between the two interfaces. It can take some time to get used to the new look and layout, but the new features should give advertisers an added incentive to get comfortable working in the new interface. We also wrote about the handy new visualizations in the interface that can save analysis time.