Link building is still a very much relevant player in SEO, we all know that we need links to gain rankings let alone rank well.
However, you need to be smart when it comes to link building, one wrong step and you could land on Google's bad side and the next thing you know you're lumped with a penalty.
Know what links are good and will impact you positively, read Google's webmaster guidelines!
Having a strategy will save you time, and money. And if you're still using a private blog network in 2017 where have you been?
Search Engine Journal breaks down what links you should be seeking out and what ones to COMPLETELY AVOID.
Good links tend to be earned naturally and generally aren’t scalable. Organic link building takes a lot more time and effort, but it also means the links you do get are more valuable because they are more difficult for your competitors to replicate. This gives you a more dominant position in your market, and that’s what we’re all looking for, right?