One of the first things we think of as a small business is getting noticed. One immediate and most obvious starting point is an online platform, a website! How successful does a website have to be these days? Is it simply about navigation and imagery? Content and the right content that works for your overall visibility is key when you are looking at building or improving your online presence. Point of difference is also important when considering how your customers perceive you.
How can you set yourself apart from the competition? Having the right information that is organised well and is helpful to your visitors is key to engaging trust and adding value for your customers. Strong and engaging copy is vital for your online presence and is ultimately a necessity for current online platforms.
If you want to attract new customers as well as keeping your old clients, your website needs to send out the right message. From product information and news to client testimonials and blogs, you need to think through carefully what content to include and how to write and present it online.