Single page websites have become increasingly popular over recent years but are they more of a hindrance than help?
More and more businesses are opting for single page websites for their design and ease of use. So they're user friendly, easily navigable and mobile responsive, but multi-page websites are just as capable at all of the above.
This article from Search Engine Journal explains that while, yes, you can build a higher page authority for your website because you're only linking to one page there are negatives too.
- You have a lot less options when it comes to keyword targeting
- Less specific content due to all information appearing on one page
- Say goodbye to advanced SEO strategies like siloing
Take a look at the original article on Search Engine Journal to see the full argument and decide for yourself, is it really worth sacrificing SEO for a single page?
Unfortunately, there are some SEO drawbacks to single page sites — keyword rankings being one of them. Single page sites are generally supposed to be designed around one main concept, which limits your ability to rank for a wide variety of keywords. One of the benefits a multi-page site has is that every page on their website is a new opportunity to position (rank) themselves to target an audience specific to that page’s theme. This may end up being the deciding factor for some business owners.