The problem with so many articles you can read on the internet about current SEO practice is that most of them are US based & relate to big competitive sectors with well established, wealthy competitors. The majority of us don't operate in that arena so we should not be misled about just what is and is not possible in today's environment. Good old fashioned on page optimisation will work very well in an noncompetitive sector and can make a life changing difference to the business owner. Even in more competitive arenas businesses are often making glaring errors with their digital marketing and an honest, experienced provider can again make a significant improvement to their bottom line. Social media platforms, utilised correctly with sponsored output can also be hugely successful. Most people just don't know and have tried the DIY approach with disastrous results. SEO as a term is very generic but it is definitely not dead. It has quite rightly morphed into professional digital marketing. Making sure that your provider is experienced across a range of disciplines and can demonstrate recent case studies is a must.
Is traditional SEO dead? It’s human to want a repeatable formula to achieve a goal. The bad news is that there is no precise formula to SEO anymore. There are best practices, and a skilled SEO practitioner can greatly increase the chances of a good outcome. We live in a world however with no guarantees — especially where SEO is concerned. You should certainly run away screaming from any SEO expert who promises one. But for years, many operated under the illusion that if we just tweaked our title tags a little more and got just one more link, we would be rewarded with a higher ranking. So if we can't predict an outcome from our optimisation efforts, do I agree with those pundits who say that SEO must be dead?