What's holding you back from greater content?
A great article discussing simple methods that you can do to take your content above and beyond.
Inspiring imagery, screen shots, videos, podcasts, downloads and unique information are all key factors mentioned by the author.
We always recommend video to our clients in order to ensure their content is engaging and interesting for readers.
Further tools such as BuzzSumo and Ahrefs Content Explorer are worth exploring. These can give you an insight into what content is performing well and on what platforms. This is particularly handy, enabling you to suss out what the competition are doing that you aren't, and add this to your own!
Create yourself a content checklist, and before putting it out there into the world check to see that you've included as much as possible to make your content stand out among others.
Don't be afraid to experiment with content! Mix it up, make it interesting and measure the results. Not what worked and what didn't in order to keep building on future content, and before you know it you'll be a content King/Queen!
We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when my mom asks me how she can start a blog to impart her wisdom about how to behave properly in a restaurant. With the nonstop stream of content being created, it sometimes seems like not everyone is really thinking about how to make their content stand out