A nice article from Search Engine Journal, highlighting the importance and ways in which your own employees can really get your content going!
Getting your employees involved in content creation is extremely beneficial. Actively asking for feedback and ideas from your team may just give your content an injection of new life. You could have some fantastic ideas in the room that are simply going untapped!
Giving employees access to guest post, publish content and contribute ideas for social media are great starting points. Whilst not everyone may want to get involved with this, you may have some creative minds that will relish the opportunity. It could offer a new angle and fresh ideas.
So if you're in a position to loosen the reigns and include your employees in content creation, we say - do it! The outcome may just surprise you.
Employees are ambassadors for your brand. Because they know the product best and interact with customers on a daily basis, they are the most in-tune with your customers’ wants and needs. Every business owner wants their content to be valuable for their customers, so what better way to ensure this happens than to involve the people who know them best — your employees.