Influencer marketing has grown and developed over the past few years and now sits at the top of the inbound marketing list. A survey by eMarketer revealed that 84% of marketers would be running at least one influencer campaign over the next year. As bloggers, vloggers or social media idols can have audiences larger than celebrities, major brands are starting to take notice and are making the most of this powerful medium.
This success makes sense when you think about it. They are ordinary people offering a more genuine opinion that followers can trust more than traditional advertising as well as the opportunity to interact. Stats from the past year show that 80% of influencer campaigns have been effective in driving engagement, considering that the average person spends over 1.5 hours a day that large audience is an opportunity that business are finding too good to miss.
Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game since long before it was a buzzword, and it’s become such a large business that we launched a second agency, blerrp, as a stand-alone influencer marketing brand. It allows brands to connect with their audience in a more organic way, when compared to traditional forms of digital advertising. There are still some CMOs and executives that aren’t on board yet, so I want to highlight five reasons why influencer marketing is something that, without a doubt, needs to be part of your marketing strategy.