Content marketing is a tool not to be ignored or misused in 2017. Perhaps the new year is the perfect time to re-think your content marketing strategy and refresh stale practices.
Search Engine Journal have offered a helping hand, pointing out the mistakes you should definitely avoid!
Not maintaining a consistent blog is top of the list, and here at Lilac we're nodding our head in agreement. Ensuring you regularly update a blog is a useful content marketing tool and good for SEO. It shows Google you're updating your website and keeping your content fresh!
Misusing social media is another key mistake listed, and a FREE way in which to engage with users and promote your content.
Failing to proofread, not focussing on SEO, not optimising for mobile, no real content goals and choosing quantity over quality are further points listed within the original article.
Ensure you're keeping ahead of the content game by not falling foul of any of these mistakes and ensuring you're developing relevant, engaging content that is of use to your audience!
With so many quality resources at our disposal, there is little excuse for content marketers who choose to remain stuck in the same old methods and day-old practices of development.