Social media tactics can successfully help increase the number of business leads for your business. By allowing you to communicate and engage with customers you can improve brand exposure, increase the number of new visitors to your website and grow the number of natural backlinks. The key is to work out which platforms are right for your business. You may have researched what your competitors and your target market use but test until you find a method that works for you.
LinkedIn may be behind Facebook and Twitter when it comes to active users and exposure for your business but one thing you can be sure about is LinkedIn users are only interested in business. It’s therefore a huge source of potential leads. Moreover, research has shown that on average, LinkedIn drives the highest number of customers to B2B businesses. HubSpot discovered that traffic from LinkedIn produced the highest lead conversion rate of 2.74% nearly three times higher than Facebook and Twitter.
LinkedIn users have business on the brain, and that overall vibe certainly contributes to the platform’s outstanding performance as a business and career development tool. In fact, LinkedIn is 277 percent more effective at generating leads than both Facebook and Twitter, and that’s largely because LinkedIn provides companies with so many valuable resources.