When we receive a new business enquiry we always suggest one of our free SEO health checks. It's important for both us and the client to gauge where their website is in terms of performance.
As highlighted by Entrepreneur, it can also flag up if the website is suffering from a potential Google penalty. If your rankings have been suffering, you may have been hit with one which can see you disappear from the rankings altogether.
It also enables us to check out the overall health of your site, from your internal linking structure, to meta data, and technical elements such as www to non www re-directs.
Another key point as made by Entrepreneur, is the ability to check out how you stack up against your competitors. How are they ranking? What's their DA? Do they have a better catalogue of links? Perhaps the competition is failing where you can succeed. All of these important questions can be seen to with an effective SEO audit!
Get in touch for a free SEO health check, or call to arrange an initial meeting.
Most of the time when we hear the word “audit,” our minds immediately picture run-ins with the IRS, unsavory tax attorneys and boxes of old business receipts. But, don't panic! Because not all audits are the same. In fact, an SEO audit is a good thing. It’s an absolutely essential process that will empower your business with real, actionable insights. When done correctly, an SEO audit will tell you what’s working on your current website, what’s falling short and how you can improve your site to rank higher and generate more leads.