Search Marketing in the New Year: What to Expect in 2017

Can you believe 2016 is almost over? We can't! It feels like just a moment ago we were returning to our desks from the Christmas break yet here we are again already.

A lot can happen in a year, especially where SEO is concerned! We've seen some big changes already this year, from the removal of sidebar ads in SERPS to the launch of AMP for websites back in February. So what might we expect for 2017?

Search Engine Journal predicts accelerated mobile pages to develop further and become critical to search. There's been a lot of talk regarding mobile pages since the launch of AMP so it's hardly a surprise. Users have a need for speed, and it's important brands and businesses keep up with this. 

SEJ also notes the advancement of voice search for search marketing among their predictions. We actually posted about this back in June so do give it a read if you want to find out  more regarding voice search as it's something you won't want to miss out on! 

New opportunities will also develop from paid search advertising. New features and tactics such as 'click to message campaigns' will enable marketers to take their strategy to the next level.

It's set to be an exciting year of developments for search marketing, so bring it on!

As we near the end of another year, we begin to set our sights on the year ahead. The search marketing industry continues to evolve rapidly, and there will be no shortage of updates and alterations in 2017. In today’s digital era, you should already be invested in a search marketing campaign. With Google’s heavy reliance on relevance in search, you need to be aware of the latest trends in marketing to ensure you stand out in all aspects of search.

Recent posts from Lilac James

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.