Working hard, putting in the hours, sacrifice and dedication should be the key to a successful business but if you are focusing on the wrong things you won’t achieve your goals. It’s that simple.
Setting goals is essential to progressing your business but they need to be clear and understood by your whole team. There is nothing more demotivating to staff than not achieving the goals that have been set. Ensuring your goals are challenging is vital but they must also be SMART.
Specific goals will ensure everyone has a clear understanding on what you want to do and how you are going to get there. Your goals need to be measurable. This is the only way you will know if you have reached the results you have set out to achieve. You also need to be able to action your goals so ensure you have the time and resources in place. Don’t set motivation killers i.e. unrealistic goals and remember to make them time-based. Why not set weekly or monthly targets?
This all may sound obvious or a bit basic but take a long hard look at what you are doing within your business. Are you really applying these rules? Next time you feel as if you are losing focus start applying the SMART framework to help guide you to success.
To be successful, you need to ensure that you have the right focus and that your goals are crystal clear and easily understood. When that happens, not only do you having everyone pulling in the same direction, you also have them pulling in the right direction, which will then help optimize your progress and effectiveness.