If you're not totally clued up on SEO, you could well find yourself making a mistake or two along the way. It is however essential that you pay attention to SEO for the optimisation of your website, and well, getting yourself out there! With ever-evolving search engines and sophisticated algorithms, it can be hard to keep up if SEO isn't your everyday job.
Mistakes can be made, but to ensure you don't find yourself landed with a Google penalty, and disappearing from the search results altogether you should definitely be avoiding THESE common SEO mistakes...
Keyword Stuffing - this simply WON'T work, it may have got you quick results in the past but search engines will recognise this as spam and potentially penalise you.
Publishing Non-Original Content - duplicate content is frowned upon and you should avoid having thin, or copied content. Instead, produce fresh, engaging content that will inspire your target audience.
Skipping Title Tags & Meta Descriptions - these are a BIG element of SEO and should not be missed. They have the ability to increase the performance and reach of your content so be sure to include this crucial SEO factor into your routine!
Not Investing in a Fast and Mobile-Friendly Experience - is your website mobile friendly? Does it perform well on all mobile devices? These are vital parts of SEO and Google is able to recognise whether your site is mobile friendly or not. Top tip - Google's mobile friendly checker test is free to use just...google it.
Check out further tips in the original article from Search Engine Journal!
Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel. SEO methods are constantly evolving due to search engines’ developments and users’ changing perspectives. It is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO. Instead of seeing massive traffic and increasing conversion rates, the results can be quite the opposite.