It’s #throwbackthursday and the perfect time to look at the ways SEO has changed in the past 10 years. Ahh, good times. With the internet and technology rapidly changing every day, the digital marketing industry has to keep up, always changing and updating best practices, strategies, and approaches.
Just look at the ways SEO has evolved over the years. In the past, SEO used shady practices such as keyword stuffing and spammy links to get the rankings you wanted. Now, such practices will get you a hefty penalty from Google and can be detrimental to your site and business.
Along with Googles evolving algorithms, new forms of marketing have risen in the last 10 years. A good example, content marketing. Now a vital part of successful SEO, content marketing has become paramount for websites to ensure that Google recognises their content as fresh, unique and of high quality and therefore plays a huge part in rankings.
Understanding the ways SEO has changed over the years might just help you develop as a digital marketer. Take a look at the other changes SEO has faced, do you remember the dodgy days?
Google — and we, as marketers alongside it — are constantly pushing this now-fundamental element of our lives forward, so if you want to stay relevant, you’ll need to keep focused on the next 10 years of search engine updates.