Instagram Adds Shopping Tags To Boost Product Discovery

It looks like Instagram are trying to step up their e-commerce game with the introduction of shopping tags to posts...

After Pinterest's 'buyable Pin' success, Instagram are following suit by enabling brands to link to their products via photo tags, this will enable users to tap through to the product - although Instagram will not be allowing in-app purchases like Pinterest, instead users will be directed to the brands own website.

This new addition is currently being rolled out in the US, with 16 brands trialing the new feature. The list of selected partners currently involved includes Abercrombie & Fitch, Hollister, Kate Spade, Levis and ShopBop. 

Not only does this feature make it easier for users to seek out the product they want to purchase, it also gets around the awkward limited use of links. Currently, the only way to publish a clickable link on Instagram is via the profile which can be somewhat frustrating. Instead of having to point users to the 'link in bio' this new feature will make the process much less clunky. 

What do you think of this new feature? Is it something you would actively use?

Instagram’s looking to up their eCommerce game with the addition of new shoppable tags in photos. Just as it sounds (and as shown in the above image), on photos from selected retailers, users will now see a “Tap to view products” tag in the bottom left of the image. Once tapped, a new set of tags will appear overlaid on the post denoting products and their prices. Users can then tap to find out more information, taking them to a specific product page for each item.

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