Give Google a break: Tackling paid links is harder than you may think

A regular conversation we have with clients and in the office is about why some competitors who clearly are paying for links or who have hundreds or thousands of spammy links are ranking above those who a link building in the right way, with naturally linkable quality content. 

Ian Bowden believes that Google should be given a break and that deciphering the bad from the good is a lot harder than it seems. 

Take a look at his article to see if you agree with him! 

I’d argue that criticism directed at Google is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid links is a lot harder than many people think, and there are likely good reasons why Google took longer than hoped to release the next iteration of Penguin.

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