Whether you like it or not, Christmas is coming. It's only 64 days away (sorry to bring it up) so if you haven't started planning your holiday PPC campaign already, you need to start right now!
Some great tips highlighted by Kelsey Jones of Search Engine Journal in the featured article. Firstly, you need to ensure you don't get overwhelmed! Breathe! Review the previous year and analyse what worked and what didn't and go from here.
Create a schedule around key dates - do your research. When do people start Christmas shopping? What are the most popular days for spending? Traffic will be higher at this busy time of year so also expect the need to increase your budget! Ensure you have enough budget to cover the holiday season as well as major online shopping events such as Black Friday and Cyber Monday.
We also recommend pointing your ads to a relevant festive landing page to keep quality scores high as well as making allowances for increased competition by increasing your maximum cost per click!
Get creative with your copy, and ensure you include descriptive words such as 'Christmas' and offers such as 'free Christmas delivery' to draw people in. A little Lilac tip too - be sure to check your keywords. We would recommend adding additional keywords to your account for the festive period - for example the rest of the year people may search 'gifts for 5 year olds' whereas at Christmas they may be searching for 'Christmas gifts for 5 year old'. Do a little extra research to ensure you're getting the most out of your ads.
No mobile strategy in place? Big mistake, HUGE! Mobile shopping consisted of a whopping 40% of Black Friday's online shopping!!
Click through to the original article for more top tips and advice - and for help with your PPC management have a look at our services!
Right now you’re probably enjoying a pumpkin spice latte, football, and the transition between summer and fall. You’re probably also getting ready to brace yourself for the rapidly approaching holiday season. Between all of the shopping and social functions you’ve got lined up, you somehow have to get your holiday marketing campaign in order – which means that you’re one busy individual. To help make the holidays run a little smoother for you, follow these PPC best practices.