When a new major fashion marketing campaign is released, we're all eyes! Always creative and always cool, these cutting edge campaigns lead the way. They take risks and more often than not these risks pay off.
A few of our favourites have made the Econsultancy list here, including the Burberry kisses campaign. It's no surprise that Burberry are at the top of the digital marketing game, with 60% of their budget being plunged into digital.
It's fascinating to see how fashion is evolving with digital, and it's a pretty perfect partnership. Just take a look at the other stand-out campaigns in the original article below!
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’. Whether or not the clothes are wearable... well, that’s beside the point. Here are a few of my favourites from over the past few years.