Think social media is limited to B2C? Think again!
There are tonnes of opportunities on Instagram and Snapchat for B2B companies, so make sure you're making the most of them.
Both of these channels can be fantastic for attracting new talent. Create fun videos and show off what your company is all about. Snapchat has a younger audience so there's lots of fresh talent on the platform!
Use it as a brand awareness tool, and to create your own story. Use fun visuals, humour and behind the scenes snapshots to show your company has a human side.
Social Media Examiner also suggest using it to showcase customer success stories, and we think this is a great idea! But be sure to make sure your images are visually appealing and that you're telling an interesting story to the user. Don't bore them! You might think it's interesting but will they?
Unsure if your business can benefit from Snapchat or Instagram? Wondering how other business-to-business (B2B) companies make use of these platforms? There’s no reason to limit B2B social media marketing to LinkedIn and Twitter.