LinkedIn is perfect if you operate in a B2B environment and with over 400 million users it seems obvious that you should be making the most of all it has to offer. From sourcing leads to building relationships and joining groups, there are many ways you can promote your brand. So even if you think you don’t have the time, perhaps you should think again.
The ideal platform to gain industry insight and to learn from business leaders, LinkedIn is also perfect for sharing content and showing off your expertise. Whether you use the personal or group features you will heighten the visibility of your brand and the credibility of your organisation.
If you want to reach a targeted audience then you might find paid advertising is the route for you. Sponsored posts are a great way to launch a new product, advertise an event and promote your brand. Use images and attention grabbing headlines with a link to a landing page to help capture contact details.
Social media is a double-edged sword for many business owners and entrepreneurs. On the one hand, it promises so much, but on the other hand, it can take up a lot of your valuable time -- especially if you don't have a proven social media plan. But if you're mainly selling to other businesses, then there's one place you definitely need to be -- LinkedIn. With more than 400 million users and the ability to connect with new leads, new partners or influencers who can help you spread the word about your brand, it's the obvious choice for B2B. But are you getting the most out of it or are you just tinkering around at the edges? Here are 11 giveaway signs that you've mastered LinkedIn.