After celebrating its 10th birthday earlier this year, Twitter will soon have a new corporate owner. So what does this means for Twitter and its future?
In this article on Entrepreneur, Twitters long struggle to find its core purpose has been pointed out. With companies such as Salesforce.com Inc, Walt Disney Co, and Google showing interest in Twitter, it may soon turn its focus other uses such as customer service communications, paid advertising or entertainment programming.
According to Entrepreneur, Salesforce.com is interested in shifting Twitter towards becoming a corporate tool for analysing and developing customer relationships. Salesforce.com’s ownership of Twitter is would allow them to gain better insights into the communication between business accounts and customers, helping them to understand more of the challenges businesses face.
So could this be the new Twitter?
Companies including Salesforce.com Inc., Walt Disney Co. and Alphabet Inc.'s Google have shown interest in Twitter, which is working with investment banks to evaluate its options, according to people familiar with the matter.