How Retailers Are Increasing Sales With Personalised, Cross-Device Ad Targeting

Did you know mobiles makes up 72% of our 'digital moments'? 

It's therefore of utmost important that brands are recognising the opportunities presented with mobile. A great summary here from econsultancy with a few interesting insights in how retailers are increasing sales with a personalised approach. 

An example of a fantastic mobile-first campaign is mentioned here as Papa Johns. In order to increase awareness of a new outlet the retailer used a localised cross-device strategy - targeting mobile customers within a 3 mile radius of its new store. 

It then followed up this campaign by re-targeting the same customers on other devices once they had left the area. The results showed a hugely effective campaign and is definitely a shining example.

71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day. These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten Marketing, at the Festival of Marketing today. Highlighting how retailers are targeting the smartphone generation, he spoke about the technology-driven tactics used by businesses to generate results.

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