Are you using Instagram as an advertising platform?
Despite the backlash from the latest algorithm, Instagram is still booming! In June 2016 it was estimated that there were 500 million users on the platform. That's a pretty big audience, and of course, it wasn't long until Instagram advertising rolled out.
There are currently 500,000 advertisers using Instagram to showcase their product or service to users. Get it right and it can be a fantastic tool, but get it wrong and you could be wasting a lot of budget.
You've got to ensure that you're targeting the right audience! Not only that, you need to create inspiring content that users won't scroll past once they spot the 'sponsored' sign. You're competing with a LOT of other advertisers, it's crowded out there so make sure you STAND OUT!
These top tips from Entrepreneur are a great starting point for creating an engaging Instagram ad...
Instagram just hit half a million advertisers. But things haven't always been that rosy: When the company introduced its advertising capabilities, there was a lot of disgruntlement from users. Now, well into its foray into ads, Instagram is not only still alive but blooming.