Penguin 4.0 & Real Time Updates

With the long awaited Penguin 4.0 finally rolling out, what does the future hold for SEO?

You may have noticed some wild fluctuations in your SERP's throughout September - we certainly did for not only our clients but our own website too. Along with rumoured Local Search updates dubbed as the Possum Update, some have commented now, saying it was the tests for Penguin 4.0. 

What will Penguin 4.0 bring?

Not only has the update brought an additional reshuffle in the SERP's but it has also brought us real time updates. Rather than having to wait for a new roll out, those who have been penalised in the past will only need to wait for their website to be crawled. 

Great news for us! We often have client's come to us as previous SEO companies have unwillingly got their website binned. A previous client saw their website completely disappear from the SERP's due to spammy backlinks. It took us 18 months to regain their positions on page one and now with real time updates we won't need to wait so long when carrying out Google Penalty Recovery for any new clients. 

We have also seen, especially in the article from Search Engine Land, that Google has also made the Penguin Algorithm "more granular" with the interpretation that this means it will be more page specific. Perfect if you find that someone is carrying out negative SEO on only one page of your website as the hope is the rest of your website will no longer be affected. 

For more information about negative SEO or Google Penalty Recovery visit the Lilac James website

Those long delays are now to be a thing of the past, according to Google. With this latest release, Penguin becomes real-time. As Google recrawls and reindexes pages — which happens constantly — those pages will be assessed by the Penguin filter. Pages will be caught and/or freed by Penguin as part of this regular process.

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