When social media goes wrong, really wrong.
Humour is great, show off your wit but make sure you get it right. We've seen some serious social media fails this year and it's only September!
Major points to be taken from this article...
-think before you tweet
-read back your tweet, then read it again
-ensure you do your research, double check you've got the facts right
-do not offend, if you think your campaign might be offensive then it probably is, make sure you don't cross the line
-if you're unsure whether you're handling your social media in the best manner, reach out to an experienced agency for direction and consultancy
The Internet never sleeps, and neither do the social-media blunders. From the Justice Department accidentally tweeting that CNN is the “biggest troll of them all” to Coca-Cola’s Russian map fail, these are some of the top “online oops” so far this year.