Although it might seem part of normal life now, social media has been around for less than two decades. What once started as a niche platform has now become one of the most pervasive things in society, becoming one of the most powerful marketing tools in the meantime.
Whether you want to or not, the power of social media marketing cannot be ignored. With growing by the day, businesses not on the social media bandwagon may be missing out on a great platform that can allow websites to gain traffic, grow brand awareness and build brand loyalty.
Nowadays, social media is used by almost every business in one way or another. In John’s article below, he points out the 5 biggest ways that social media is impacting businesses.
While the original social networking sites were initially designed for connecting people, they’ve ultimately turned into transformational business tools and resources that allow brands to connect with customers in unique ways. Understanding the influential effect of social media can help entrepreneurs better prepare for the future.