If you ever needed reason not to practice any dodgy SEO or black hat techniques, these are it!
From the BBC to BMW and even Google chrome! No one is safe from the wrath of Google and just proves how dangerous black-hat practices can be.
Cloaking, unnatural links, spam and hidden pages can all land you with a serious Google manual penalty resulting in a huge drop in traffic and ranking positions. Just check out the examples provided by Search Engine Watch!
Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise. Whether using cloaking, unnatural paid-for links, doorway pages, spam or hidden links, Google is swift and brutal with a manual penalty. Even if the transgression isn’t necessarily your own fault. In fact for some of the following well-known brands, they’re merely guilty of not paying enough attention or not being educated enough when it comes to what Google cracks down on. There’s some great advice here about what to do when hit with a manual penalty, but for now, let’s check out the circumstances of 12 high profile cases and the damage meted out by the penalty.