Guerilla marketing tactics continue to be attractive to businesses because they are a cheap and highly effective way of raising brand awareness and reaching a wide audience. Rather than budget it’s your imagination, time and energy that are invested. An unconventional approach and creative out of the box thinking will get people talking. Your aim is to induce a reaction from consumers.
Raising curiosity is a key element of any guerrilla marketing campaign strategy so if you want to create a buzz, set your imagination into overdrive and go beyond the boundaries to get the attention you want! Whatever you do just don’t be negative, insipid or annoying, being boring will get you nowhere!
Your marketing efforts need to make a lasting impression so attention grabbing activities should feature heavily on your agenda. The strongest and more successful campaigns are not only non-conformist but are often interactive helping brands make a deeper connection with consumers. If you are brave and daring enough to run an outrageous, unconventional campaign then be prepared for the name of your business to be on everyone’s lips!
He may be openly and vocally anti-commercial and anti-establishment and considers himself an anarchist, but there is no denying that whatever he’s doing, it's working. Ever since he came on the scene, Banksy has been outselling every other graffiti artist with not only a cutting edge style, but with his marketing prowess, which is raw and smart.