How To Use Content To Create Trust With Users

Content, content, content we hear it all the time! We're constantly told we should be creating interesting and engaging content. You'll be hard pushed to click onto a marketing blog without noticing the phrase 'content is king' at least three times.

So what's the point? What are we trying to achieve? This article from Entrepreneur sums it up very well. The aim should be to create content that is of interest to your target audience that will engage them and eventually earn their trust.

So how do you do this?

Create a personality through your writing don't be afraid to use humour, it's important to establish your style and keep this consistent. 

Be memorable as pointed out by Entrepreneur, it's important that your content is memorable. Back up your information with data, and be seen as a well-informed thought leader among your sector.

Try to stand out from the crowd and do something a little different to everyone else. Think outside the box, get creative and take a different spin on a topic. You don't want to blend in!

Consistency and offering content of value are both important factors in earning the trust of your target audience. Take some time out of your day to think up fresh, new ideas that will benefit your audience and go with it. Don't be afraid to try something new and don't be afraid to be different!

Q: How can an online publication startup create trust with its users? A: We’re creating more content than ever these days and with the rise of companies getting smart on content marketing the volume is just going to go up. There’s so much content out there from bloggers, companies and online publications, so how do you stand out from the crowd? How do you build an audience and how do you earn their trust? These are some of the most common questions I get asked when it comes to content and the answer is always the same: be unique, entertaining and memorable.

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