Viral marketing is all about the connection with people. Your goal is to create a campaign so appealing that it gets passed on and exposed to the masses, by the masses. There is nothing more powerful than an effective viral campaign where your message is shared for you. It’s not something you can force though, you can’t make it happen but there are a number of steps you can take to increase your chances of success.
It is essential to start with a clear message that can be easily understood by your audience. Often the simplest of campaigns are the most successful. Know and understand what makes your audience tick. What will trigger their emotions? What will entertain them? This knowledge will help you shape your campaign to suit them and fulfil their needs. Also bear in mind a strong visually engaging campaign is more likely to get noticed, some of the most successful have been extremely visually compelling. If you create a fun, exciting, surprising and relevant campaign you could increase your chances of going viral!
Sixty-six and a half million. Fifty-three million. Thirty-seven and a half million. Are these the balances of my offshore bank accounts? I wish but, sadly, no. They are YouTube view counts on three videos produced by a video marketing startup you’ve probably never heard of. But you’ve almost certainly seen one of their videos. Meet Thinkmodo. Launched in 2011, it’s a viral video marketing boutique that promotes movies and brands online. Through YouTube and Facebook, the videos it has produced for its clients have generated a lot of attention. Remember Devil Baby Attack? Or Telekinetic Coffee Shop Surprise? Yeah, that was them.