Emojis have now become a significant part of online communication. Whether it’s to express an emotion, thought or interest, the infamous Emoji is being used all over the internet.
Search Engine Watch has outlined how 92% of the online population has used emojis at least once, proving how they are vastly becoming the internet’s new slang.
Although you might argue they are purely for fun in communication, Emoji’s seem to be a way to improve how messages can be understood and a way for brands to communicate in an appropriate way.
While Emojis might be fun they may also be able to help businesses add a personal element to their content, creating additional appeal to their audiences. With social media content marketing playing a huge part in building an online community, adding a personal element to your posts may set you aside from other online businesses. Building your businesses’ online personality within your social media could be a way for you to increase customer loyalty by creating more engaging, entertaining and memorable posts.
However, don’t get carried away just yet! It’s important to assess whether Emojis are relevant to your business. Ask yourself how your target audience interacts online. Will Emoji’s enhance your message?
With this latest trend on internet communication, what do you think of the new online slang?
The term ’emoji’ has become so popular that it was named by Oxford Dictionaries as Word of the Year for 2015, which means that we were not surprised when we noticed an increase of branded messages including emojis. It’s common for brands to attempt to be part of a trend, and some of them excel in it, but there’s always the risk of trying too hard and in no relevant context.