The Christmas season is closely creeping up on us so it's time to start seriously thinking about your SEO! You want to maximise your sales at this time of the year, and it's time to get ahead of the game...
Prepare Landing Pages Early as pointed out in Econsultancy's article, the preparation of landing pages as early as possible is key. Even big retailers make mistakes here, with landing pages removed but still listed in Google. Big mistake, HUGE! Maintain a year round landing page to enable it to gain authority in Google. You can hide this page during the period of time where it isn't relevant.
Structure Your Categories Well make it as simple as possible for the user to find what they're looking for! Evaluate your categories and ask the question - are these simple for users to navigate and find what they're after? Too much faffing will probably end up with the user looking elsewhere.
Drive November Mobile Searchers To Store another important point here, keep your Google places up to date! Ensure your opening hours are updated in line with the festive period, and optimise your places account with relevant keywords.
Adjust Your Meta Data add special offers such as free delivery and discounts to encourage users to click through! Be careful though, you shouldn't adjust your Meta Data too often as not to risk losing ranking positions. We would always suggest a year round call-to-action anyway, but this is worth looking into especially for your Christmas specific landing pages.
We're getting to the part of the year where people start to moan about tinsel appearing already in stores. Retail was ever this way - preparation is everything. Here are five search marketing tips for the holiday season, to get ahead of the game. 1. Prepare landing pages early like Currys, and keep them year-round Many retailers make mistakes with their seasonal landing pages, whether for Christmas, Hannukah or Black Friday. When we looked at UK Black Friday retailers in mid-November 2015, Littlewoods and Richer Sounds were making basic errors. Richer Sounds had a 410 error - their landing page had been removed earlier in the year, but was still listed in Google.